Horizon scanning and market analysis
In order that technologies and products in the health care sector are appropriately placed and are able to secure and indeed improve their long-term market position, we have developed systematic “horizon scanning” and evidence-based market analyses.
The aim of “horizon scanning” is to enable early decision-making concerning upcoming trends and developments. Regular market analyses can be conducted to detect new trends in relevant disease areas and to identify potentially rival technologies. Such future-orientated market awareness enables products to be better conceptualized and targeted to market situations, helping to maximise product uptake.
If your product is already established on the market, we can support you by generating suggestions for product tailoring and improvement using satisfaction analyses conducted with health care personnel and patients. Our support is available in all phases of the product cycle. For instance, in the initial product development phase we can estimate potential clinical utility of a product, necessary for determining likely relevant clinical indications and consequently appropriate product positioning. For established products, continued targeted market analysis can help identify new potentially rival technologies.
Our systematic, scientific methods and tools cover not only search methods relating to information and evidence, but also methods for incorporating expert opinion (e.g. focus groups, Delphi panels). With our knowledge of the health care sector and Health Technology Assessment (HTA) expertise, we are also able to analyse existing organizational processes within the health system that may influence positioning and uptake of the new technology.
