Ever since the idea of convergence was floated, the media industry has been talking about cross-platform exploitation as a way of producing more exciting content more cost-effectively. But while technology has helped to produce better quality sounds and images, the costs continue to rise. It is virtually impossible to re-use items from previous productions (regardless of issues of copyright) in different contexts, as the majority of sounds and images only work in the context and media type for which they were originally made.
In SALERO 'intelligent content' for media production should be defined and developed, consisting of multimedia objects with context-aware behaviours for self-adaptive use and delivery across different platforms. 'Intelligent Content' should enable the creation and re-use of complex, compelling media by artists who need to know little of the technical aspects of how the tools that they use actually work.

SALERO aims at:

• Research into methodologies for describing, creating and finding intelligent content
• Toolsets to create, manage, edit, retrieve and deliver content objects, addressing characters, objects, sounds, language sets, and behaviours
• Verifying the concept of intelligent content by experimental productions and promoting the take-up of intelligent content technologies

See also: SALERO homepage , YouTube