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Products and Solutions

BrandDetector

…provides the most accurate information about the brand value.

BrandDetector gives trademark holders accurate information about the value of their advertising investments. Advertising agencies can use BrandDetector to prove the value advertising to customers and obtain reliable data for use in planning future campaigns.

Sponsors use BrandDetector to measure the effectiveness of sponsorship. BrandDetector uncovered a whole new dimension in the analysis and tracking of advertising.

Purpose: measuring the logo impact

Sponsoring at sporting events (e.g., on banners or player’s shirts) reaches a broad audience. BrandDetector detects the company logos visible in TV broadcasts. The visibility of the logos (time, duration, size) is measured and recorded.

During the monitoring process, BrandDetector searches for the specified logos and recognizes them almost without regard to their position, size, orientation, illumination and perspective distortion. In addition, the simultaneous detection of multiple logos can be performed using BrandDetector.

The evaluation

The results of the analysis can be immediately provided as feedback to the user. A complete protocol for the logo simplifies the subsequent manual quality control.

BrandDetector generates customized reports and calculates an “Attention Factor” for the logo based on its size, duration of exposure and position. All reports are available in standardized formats (HTML or CSV). This allows for easy readability and further processing.

Benefit

Your Benefits

BrandDetector provides accurate and objective information about the visibility of the logo in TV/videos, e.g., at sporting events.

BrandDetector performs a timely analysis without requiring time-consuming manual interactions.

BrandDetector saves the operator from performing time-consuming and tedious video screenings.

BrandDetector provides an open architecture and can easily be integrated into existing workflows.

 

Result

The results of the analysis can be immediately provided as feedback to the user. A complete protocol for the logo simplifies the subsequent manual quality control.

BrandDetector generates customized reports and calculates the fire Attention Factor based on size, duration and position of the logo.

All reports are provided in standardized formats (HTML or CSV) are available. This allows for easy readability or further processing.

BrandDetector generates customized reports and calculates an “Attention Factor” for the logo based on its size, duration of exposure and position. All reports are available in standardized formats (HTML or CSV). This allows for easy readability and further processing.

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