Enterprise Microblogging at Siemens, Building Technologies Division: A Descriptive Case Study

Siemens is well known for ambitious efforts in knowledge management, providing a series of innovative tools and applications within the intranet. References@BT is such a webbased application aimed to support globally sharing knowledge, experiences and best-practices within the Building Technologies Division. As a reaction to the demand of employees, a new microblogging service, tightly integrated into References@BT, was implemented in March 2009. In this paper, we comprehensively describe motivation, experiences and advantages for the organization in providing an internal microblogging application. Because of the tight integration, we also outline general facts of the knowledge management application.