JOANNEUM RESEARCH

Innovation Management and Marketing

 

The Department provides assistance in all market and sales oriented processes and supports the implementation of marketing activities for specific technologies and the development and implementation of exploitation strategies. It also provides strategic technology scouting services in cooperation with the Future Lab. It provides support and advice in the preparation of licensing and exploitation agreements and pools the company's expertise in intellectual property rights. The core services include inventor consulting as well as active support with patent searches and applications.