{"id":73945,"date":"2025-03-25T13:11:02","date_gmt":"2025-03-25T12:11:02","guid":{"rendered":"https:\/\/www.joanneum.at\/?p=73945"},"modified":"2025-03-25T13:11:02","modified_gmt":"2025-03-25T12:11:02","slug":"praenudge-digitale-gesundheitsmotivation","status":"publish","type":"post","link":"https:\/\/www.joanneum.at\/en\/praenudge-digitale-gesundheitsmotivation\/","title":{"rendered":"Pr\u00e4NUDGE: Digital Health Motivation"},"content":{"rendered":"

\u2018As part of the Pr\u00e4NUDGE project, we are developing a platform for integrating standardised lifestyle data from apps. This should enable health service providers and public institutions to make better use of available data for prevention work and promote a sustainable preventive health policy,\u2019 explains project manager and institute director Franz Feichtner.<\/p><\/blockquote>\n

Digitalisation in medicine is a topic of great interest. The aim is to use data and data processing to make health promotion and prevention more efficient. Unlike commercial fitness and health apps like Garmin or Apple Health, the added value of Pr\u00e4NUDGE lies in the integration of health data on a non-profit platform. The goal is to generate social benefits and to anchor prevention in the public health system in the long term. The value of data depends, among other things, on its quality and interoperability. That is why a qualification process for health apps is being developed as part of the project. This should not only ensure that the data can be used, but also increase the trustworthiness of the apps among citizens.<\/p>\n

Pr\u00e4NUDGE is based on a modular, interoperable platform that combines health data from a variety of sources. In this context, qualified apps form the interface between citizens and the platform. Four Austrian companies will develop the basis for such apps: Medicus AI, dccx, telbiomed and Kurvenkratzer.<\/p>\n

Digital Nudging<\/h3>\n

International studies show that digital solutions can have a lasting influence on health behaviour and that nudging \u2013 the targeted encouragement of behavioural change \u2013 is effective. Pr\u00e4NUDGE uses these findings to develop targeted recommendations for promoting health. Susann Fiedler, head of the Institute for Cognition & Behaviour at the Vienna University of Economics and Business, will lead a separate work package in which personalised motivational messages for apps will be researched and trust-building features of health platforms will be identified in a citizen participation process to ensure a high level of acceptance and use.<\/p>\n

In the long term, the platform is to be used in the Austrian healthcare system. The Future Health Lab (FHL), the \u2018innovation centre for the healthcare of the future\u2019 founded in 2023 in partnership with the Federal Ministry of Health and Impact Hub Vienna, is responsible for this. The FHL is leading a work package that is dedicated to a multi-stakeholder process focusing exclusively on the sustainable use of the results and their implementation in preventive health policy.<\/p>\n

A central technical partner in the project is HEALTH<\/a>, the Institute for Biomedical Research and Technologies at Joanneum Research. The institute contributes its expertise in the areas of data analysis, artificial intelligence and digital health solutions. Together with the Austrian Institute of Technology (AIT), the team led by Franz Feichtner ensures that the information collected is processed and stored in accordance with data protection requirements. In addition, Joanneum Research is contributing to the optimisation of the platform architecture and, together with AIT, is ensuring that the collected data can be made usable for scientific and health policy purposes. \u2018In the project, we are creating a concept for an Austrian Lifestyle Health Data Space that will integrate data from existing data silos,\u2019 explains Feichtner.<\/p>\n

Added value for healthcare professionals<\/h3>\n

In the future, Pr\u00e4NUDGE is designed to offer doctors a decisive advantage. While data relevant to prevention, such as information on exercise, nutrition, sleep or mental health, is often not available at present, the systematic collection and provision of this data within the framework of the Pr\u00e4NUDGE system could significantly improve medical decisions. For example, alcohol consumption or stress factors at work would not only be visible in isolation, but also in the context of other health parameters.<\/p>\n

A certain degree of focus is important in order to generate results that are as specific and useful as possible and to avoid remaining too general. For this reason, Pr\u00e4NUDGE is initially aimed at young people and children, the unemployed and people in employment, and focuses on collecting data on health determinants that influence the development of the following diseases: diabetes, bowel cancer, depression and COPD. In the future, however, the platform could of course be extended to include other user groups and other diseases.<\/p>\n

Project partners and financing<\/h3>\n

Pr\u00e4NUDGE is a collaborative research project involving 14 Austrian partners from science and health and technology companies. It is funded by the Austrian Research Promotion Agency (FFG) and pursues the goal of making health data usable in the interest of society.
\nJoanneum Research is working with the following partners: Vienna University of Economics and Business, Duervation GmbH, telbiomed Medizintechnik und IT Service GmbH, FUTURE HEALTH LAB GmbH, Medical University of Graz, APCA \u2013 Austrian Primary Care Association eGen, Medical University of Vienna, Medicus AI GmbH, AstraZeneca \u00d6sterreich GmbH, Kurvenkratzer GmbH, University of Vienna, dccx GmbH, AIT Austrian Institute of Technology GmbH<\/p>","protected":false},"excerpt":{"rendered":"

\u201eWir entwickeln im Rahmen des Projekts Pr\u00e4NUDGE eine Plattform zur Integration standardisierter Lebensstildaten aus Apps. So sollen Gesundheitsdienstleister und \u00f6ffentliche Institutionen verf\u00fcgbare Daten besser f\u00fcr die Pr\u00e4ventionsarbeit nutzen k\u00f6nnen und eine nachhaltige pr\u00e4ventive Gesundheitspolitik gef\u00f6rdert werden\u201c, erkl\u00e4rt Projektleiter und Institutsdirektor Franz Feichtner. Digitalisierung in der Medizin ist ein hei\u00dfes Thema. Mit Hilfe von Daten und […]<\/p>\n","protected":false},"author":26,"featured_media":73944,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[73,72],"tags":[2209,4134,4295,4392],"class_list":["post-73945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medieninfo","category-news","tag-digitalisierung","tag-forschung","tag-gesundheitsversorgung","tag-praevention","institutes-health","institutes-allgemein","business_areas-gesundheit-und-pflege"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.joanneum.at\/en\/wp-json\/wp\/v2\/posts\/73945","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.joanneum.at\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.joanneum.at\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.joanneum.at\/en\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joanneum.at\/en\/wp-json\/wp\/v2\/comments?post=73945"}],"version-history":[{"count":7,"href":"https:\/\/www.joanneum.at\/en\/wp-json\/wp\/v2\/posts\/73945\/revisions"}],"predecessor-version":[{"id":73952,"href":"https:\/\/www.joanneum.at\/en\/wp-json\/wp\/v2\/posts\/73945\/revisions\/73952"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.joanneum.at\/en\/wp-json\/wp\/v2\/media\/73944"}],"wp:attachment":[{"href":"https:\/\/www.joanneum.at\/en\/wp-json\/wp\/v2\/media?parent=73945"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.joanneum.at\/en\/wp-json\/wp\/v2\/categories?post=73945"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.joanneum.at\/en\/wp-json\/wp\/v2\/tags?post=73945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}