Fifteen Seconds Festival 2023

15.06.2023 - 16.06.2023

10:00 - 19:00

Messe Congress Graz

Kongress

Fifteen Seconds 2023 : The Great Reboot


Visit us in the Expo Area

In our trailer you can find out more about our company and talk to our researchers: 
 

Donnerstag, 15. Juni

11 – 12: Meet Franz Feichtner, Institute HEALTH

13 – 14: Meet Rüdiger Tinauer, Institute LIFE

14 – 15: Meet people from JOANNEUM RESEARCH

15 – 17: Meet Manuela Tschuschnig, Human Resources & Diversity

16 – 17 Uhr: Meet Carina Hendler, Institute MATERIALS

Freitag, 16. Juni

11 – 12 Uhr: Meet Martin Blass, Institute DIGITAL

12:30 – 14:30 Uhr: Meet Karoline Eder, Human Resources & Diversity

13:30 Uhr – 14:30 Uhr: Meet Anna-Lisa Pignet, Cooperative Center COREMED

15 – 16: Meet Christian Oswald, Institute ROBOTICS


Our speakers:

Soziale Roboter in der Pflege – schon bereit für den täglichen Einsatz?

15.06.2023 | 16:00-16:30 Uhr – Diversity Stage

 

Mobility Solutions for Climate Friendly Lifestyles

15.06.2023 | 14:45-15:15 Uhr – Mobility Stage


Panel: Marketing to an Ageing Market

TOO OLD TO BE YOUR CUSTOMER?

Lars-Peter Kamolz

16.06.2023 | Health stage 13:00-13:45 Uhr | Englisch

The number of senior citizens in industrialized countries is at a record high and rising. In addition to the obvious challenges this shift poses for the social security system and the labor market, the profile of consumer demand is changing rapidly. As baby boomers become the strongest consumer group in nearly every market segment, companies and startups must adapt their business models.

What is the best approach to succeed in aging markets and how can companies create inclusive innovation? The panel will discuss from different angles the impact of global aging in general, what aging is changing in the minds of consumers, and how companies can best adapt to the new demographic reality.

 

PANELISTS

  • Bradley Schurman, Author of The Super Age
  • Anna Schneider, Professor of Economic psychology
  • Arjan in't Veld, Co-founder & CMO, The Aging Group
  • Lars-Peter Kamolz, Director of COREMED – Cooperative Centre for Regenerative Medicine, JOANNEUM RESEARCH