Fifteen Seconds Festival 2023
15.06.2023 - 16.06.2023
10:00 - 19:00
Messe Congress Graz
Kongress
Fifteen Seconds 2023 : The Great Reboot
Visit us in the Expo Area
In our trailer you can find out more about our company and talk to our researchers:
Donnerstag, 15. Juni
11 – 12: Meet Franz Feichtner, Institute HEALTH
13 – 14: Meet Rüdiger Tinauer, Institute LIFE
14 – 15: Meet people from JOANNEUM RESEARCH
15 – 17: Meet Manuela Tschuschnig, Human Resources & Diversity
16 – 17 Uhr: Meet Carina Hendler, Institute MATERIALS
Freitag, 16. Juni
11 – 12 Uhr: Meet Martin Blass, Institute DIGITAL
12:30 – 14:30 Uhr: Meet Karoline Eder, Human Resources & Diversity
13:30 Uhr – 14:30 Uhr: Meet Anna-Lisa Pignet, Cooperative Center COREMED
15 – 16: Meet Christian Oswald, Institute ROBOTICS
Our speakers:
Soziale Roboter in der Pflege – schon bereit für den täglichen Einsatz?
15.06.2023 | 16:00-16:30 Uhr – Diversity Stage
Mobility Solutions for Climate Friendly Lifestyles
15.06.2023 | 14:45-15:15 Uhr – Mobility Stage
Panel: Marketing to an Ageing Market
TOO OLD TO BE YOUR CUSTOMER?
16.06.2023 | Health stage 13:00-13:45 Uhr | Englisch
The number of senior citizens in industrialized countries is at a record high and rising. In addition to the obvious challenges this shift poses for the social security system and the labor market, the profile of consumer demand is changing rapidly. As baby boomers become the strongest consumer group in nearly every market segment, companies and startups must adapt their business models.
What is the best approach to succeed in aging markets and how can companies create inclusive innovation? The panel will discuss from different angles the impact of global aging in general, what aging is changing in the minds of consumers, and how companies can best adapt to the new demographic reality.
PANELISTS
- Bradley Schurman, Author of The Super Age
- Anna Schneider, Professor of Economic psychology
- Arjan in't Veld, Co-founder & CMO, The Aging Group
- Lars-Peter Kamolz, Director of COREMED – Cooperative Centre for Regenerative Medicine, JOANNEUM RESEARCH