Green Experience Lab
Scientifically proven methods and secure data infrastructure for market- and product research, designed to turn sustainability into a great experience.
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Market research and the evaluation of product innovations must be economically viable. Therefore, the principle guiding our work is: “Designed for business, proven by research.”
At the Green Experience Lab, we bring together the very best in technology and methodology, perfectly suited for business use – so you can build directly on the results!
Our research services:
- Representative surveys provide a reliable picture of the overall market (B2C)
- Target group segmentation enables optimised product development and efficient marketing
- Conjoint analyses provide a sound basis for optimising products and services for the market
- Push and pull factor analyses reveal a precise picture of factors driving acceptance and satisfaction
- Contextual factor modelling provides a comprehensive picture of regional differences in the market
- User experience analyses form a robust basis for the (further) development of products and services
- Digital feedback channels provide valuable criticism and suggestions – live and directly to you
Secure and efficient data infrastructure:
- Data integration: information from multiple systems – combined and analysed in compliance with GDPR
- Dedicated resources: on request, your surveys and dashboards run, securely enclosed, on a project-specific server instance
- Local and secure servers: our tools run on JOANNEUM RESEARCH’s own physical servers in Graz
Seamless integration:
Our team has an international track-record in developing and deploying efficient processes in applied research. This allows us to ensure a seamless integration between data from your existing systems and our research services.
